Winning at New Products with Bob Cooper

Picking the Best New Products for Development, Getting Them to Market Faster & More Agile

We’re excited to bring back one of the most renowned names in new product development – Dr. Robert G. Cooper, aka Bob Cooper – to host 2 focused workshops suited to members of all sectors involved in R&D and innovation.  Dr. Robert G. Cooper, is President of Product Development Institute & father and creator of the Stage-Gate® system.  Bob joined our Annual Conference in November 2020 and the feedback around his contribution and energy was phenomenal, so we’ve invited him back for a deeper dive on two key topics.

Workshop 1:  Agile Development & the Agile Stage-Gate model

For over 30 years, leading companies have used the industry standard for new product development – the Stage-Gate® Model – to select the right projects and to do them right. More recently, we have seen Agile project management tools and techniques, popular in the software industry, being integrated into the proven Stage-Gate governance model.  Now companies across all sectors – manufacturing and software – are adopting the Agile tools such as sprints, scrums, burndown charts and backlogs to manage project team work and successfully bring new products to market.

Wednesday, 26th May – 1.30 – 5.00pm (Irish time)

  • Merging Agile Development with Stage-Gate – the best of both worlds
  • Borrowing Agile methods from software for physical product development
  • Applying Agile methods – sprints, scrums, backlogs and burndown charts – within your Stage-Gate system for both hardware and hardware / software projects
  • Making Agile-Stage-Gate work in your businesses – dealing with the challenges, modifying to suit your business
  • Why Stage-Gate is important for software companies
  • Teams and Remote Development

Workshop 2:  Portfolio Management for NPD – Picking the Right Development Projects, Making Solid R&D Investment Decisions

Businesses that perform the best in New Product Development have in place a systematic portfolio management method that brings discipline and rigor to their project selection decisions and effectively guides their resource allocation. These firms recognize that every R&D or new product project is an investment; and like stock market investing, R&D investments must be managed in a professional and systematic way. Again, whether your business is in product or software development, these are key considerations for you.

Wednesday, 2nd June – 1.30 – 5.00pm (Irish time)

  • Why financial methods often don’t work, and to do then
  • Effective project selection – best practice methods, including profiling, scorecards, and the Productivity Index
  • Dealing with risk, uncertainty, project ambiguity
  • Using Strategic Buckets to get the right mix and balance of projects
  • Putting a limit on the number of projects – focus – focus – focus

Who should attend?

Senior people and mangers in Marketing, Technical (R&D and Engineering), Business Development, Innovation Management, New-Product development; also MD’s.


Dr. Robert Cooper is President of Product Development Institute Inc., Professor Emeritus, DeGroote School of Business, McMaster University, Ontario, Canada, and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA.

Dr. Cooper is a world expert in the field of new product management. He was named ‘The World’s Top Innovation Management Scholar’ in the U.S. publication, Journal of Product Innovation Management (JPIM) and also ‘the quintessential scholar’ in the field of new products, also in the JPIM.  He is one of three Crawford Fellows of the Product Development & Management Association (PDMA). Bob is the father and developer of the Stage-Gate® process, now widely used by leading firms around the world to drive new products to market. He has helped dozens of leading corporations design and implement his Stage-Gate® new products process. He is also the developer of the NewProd® system for screening and diagnosing new product projects.

Dr. Cooper is a thought-leader in the field of product innovation management. He’s published over 120 articles in leading journals on new product management. He is twice winner of the prestigious Maurice Holland Award from the Industrial Research Institute, Washington; five times winner of the UK’s award for the best article in the publication R&D Management; and winner of the Hustad Award for Best Paper of the Year in PDMA’s Journal of Product Innovation Management. He is the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written eleven books on new product management, including the popular, “Winning at New Products’” which has become the ‘bible’ for new product development; “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment; “Product Leadership – Pathways to Profitable Innovation”, a must for every executive’s bookshelf; “Lean Rapid and Profitable New Product Development”; “Generating Breakthrough New Product Ideas” and “Product Innovation and Technology Strategy”.


Note:  These workshops will qualify for CPD hours.

Workshops are only available to employees of IRDG member companies.  Tickets are priced at just €49 per person per workshop and can be booked here below.  Members please contact Mary Byrne for details of the access code to book these tickets or refer to invitation issued by email.  Any industry wishing to get more details on membership can also contact Mary by email on the link above.


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