Secrets to Success in New Product Development

As part of Enterprise Excellence Ireland Week, IRDG is hosting a public online session with Bob Cooper, the renowned developer of the Stage-Gate® process.

What are the secrets to success in new-product development? And why are a handful of firms so successful, while the rest underperform?

In this one-hour online session, Cooper highlights what’s new in NPD – the 5th Generation approach to NPD, including Iterative, Lean, and Agile Development. He then moves to the bigger picture, namely developing a Product Innovation Strategy for your business – complete with innovation goals, strategic arenas defined, and a product roadmap in place.

This event is open to the public – you do not have to be a member of IRDG to participate.
(Details of separate member workshops available here)

Friday, 27th May 2022, 12.00 – 1.00pm Irish time – live only

Cost €49 per person. Individual joining links for zoom will be issued to those booked a few days in advance of the event.  Further details from Mary Byrne –  

Who should attend?

Senior people and managers in Marketing, Technical (R&D and Engineering), Business Development, Innovation Management, New-Product development; also MD’s.

Facilitator Profile

Dr. Robert Cooper is President of Product Development Institute Inc., Professor Emeritus, DeGroote School of Business, McMaster University, Ontario, Canada, and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA.

Dr. Cooper is a world expert in the field of new product management. He was named ‘The World’s Top Innovation Management Scholar’ in the U.S. publication, Journal of Product Innovation Management (JPIM) and also ‘the quintessential scholar’ in the field of new products, also in the JPIM.  He is one of three Crawford Fellows of the Product Development & Management Association (PDMA). Bob is the father and developer of the Stage-Gate® process, now widely used by leading firms around the world to drive new products to market. He has helped dozens of leading corporations design and implement his Stage-Gate® new products process. He is also the developer of the NewProd® system for screening and diagnosing new product projects.

Dr. Cooper is a thought-leader in the field of product innovation management. He’s published over 120 articles in leading journals on new product management. He is twice winner of the prestigious Maurice Holland Award from the Industrial Research Institute, Washington; five times winner of the UK’s award for the best article in the publication R&D Management; and winner of the Hustad Award for Best Paper of the Year in PDMA’s Journal of Product Innovation Management. He is the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written eleven books on new product management, including the popular, “Winning at New Products’” which has become the ‘bible’ for new product development; “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment; “Product Leadership – Pathways to Profitable Innovation”, a must for every executive’s bookshelf; “Lean Rapid and Profitable New Product Development”; “Generating Breakthrough New Product Ideas” and “Product Innovation and Technology Strategy”.


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