Design Thinking for Innovation & Business Growth is fast approaching. We gave you a glimpse into our stellar line-up of speakers here (link to article), but there are also a couple of workshop sessions where you have the opportunity to get down and dirty with industry leaders and develop new, usable skills for your innovation journey.
Philip Barret and Trevor Vaugh will be conducting this very hands-on workshop.
You will learn to harness the power of visual methods to make your thinking accessible to others. You will learn sketching skills which will improve your ability to think and communicate.
Philip Barret, who will be one of the facilitators of this workshop, will also be live-sketching throughout the event. He will be positioned where the speakers are outside his line of vision and will capturing the essence of each talk in his art. You will be able to view his work on the breaks and can see samples from last year here (link to article about him)
Philip is an illustrator, designer and comic artist. he illustrated the O’Brien press children’s book best-seller ‘Where’s Larry?’ and in 2016 illustrated the follow-up ‘Where’s Larry This Time?’. His illustrations and comics have appeared in publications as diverse as the Irish Times and Rabble. Philip specialises in live-drawing and has provided illustrated reports at events for Google, TEDx Dublin, IRDG, the National Museum of Ireland and the Dublin Writers Festival among others.
Trevor Vaugh is programme director for the MSc in design innovation at Maynooth University, an experienced design practitioner, researcher and design innovation advisor. Trevor’s expertise are in human-centered innovation, design strategy, product design, entrepreneurship and design thinking. He teaches at undergraduate and postgraduate level. His research focuses on how new ventures create, identify, transform and adapt to new insights, challenges and opportunities.
TELLING THE STORY
They say there are two ways to share knowledge: push information out or pull people in with a story. Learn to bring people to your project or innovation the way nectar brings bees to a flower through storytelling. Answer the ‘What’ & ‘So What’ of any project with interest & intrigue
Lesley McKimm and Jackie Larkin of Newgrange Pictures will be conducting this workshop. Their latest film “My name is Emily” is a heart-gripping story in cinemas now.
Lesley McKimm has been working in film and television since 1991. She is co-managing director of Newgrange Pictures, which she runs with fellow producer Jackie Larkin, together they produce feature films, documentaries and tv drama for the international marketplace.
Feature films produced at Newgrange include the current film My Name is Emily (starring Evanna Lynch and Michael Smiley), Stella Days (starring Martin Sheen, Stephen Rea, Marcella Plunkett, directed by Thaddeus O’Sullivan) which was nominated for 9 IFTAS, Happy Ever Afters, starring Golden Globe winter Sally Hawkins & Tom Riley which was released theatrically by Disney in Ireland, Verve in the UK, Haut et Court in France, Lucky Red in Italy & Senator in Germany, and Kings starring Colm Meaney, dir Tom Collins which was Ireland’s first ever submission to the foreign language Academy Awards.
Jackie Larkin is a highly experienced producer who has been involved in Ireland’s film and independent television industry for the past 20 years. Jackie is joint managing director of Newgrange Pictures a film company formed in December 2005. Along with numerous documentaries and short films her feature film credits include Stella Days and Kings
The mantra of “Fail fast and cheap” – once considered an anomaly of Silicon Valley start-ups – is becoming accepted management wisdom. A series of popular new initiatives – from Lean Start-Up to Agile Development to Design Thinking – share a common emphasis on the vital role of experimentation. In this session, we will unpack and explore what it means to design and conduct experiments in the real world.
Jeanne M. Liedtka is a faculty member at the University of Virginia’s Darden Graduate School of Business and former chief learning officer at United Technologies Corporation, where she was responsible for overseeing all activities associated with corporate learning and development for the Fortune 50 corporation. Her passion is exploring how organizations can engage employees at every level in thinking creatively about the design of powerful futures. Her current research focuses on design-led innovation in the government and social sector, as does her forthcoming book, Designing for the Greater Good
ETHNOGRAPHY & CUSTOMER INSIGHTS
Learn how to achieve great customer insights by obtaining information from people from their own perspective. This will ensure you identify unmet, unarticulated needs so as to create new & compelling solutions. Bord Bia recently sent a team of researchers to spend their nights sleeping on Vietnamese floors in order to better understand the Asian market and produce an infant formula specifically created for the unique needs they face.
Helen Kings is the Director of Consumer Insight in Bord Bia – The Irish Food Board. With a background in Economics and client – side consumer marketing, she brings a strategic, consumer-centred approach to business, turning cutting edge insight into actionable plans for Irish companies. She has nurtured and guided many Irish brands’ success and her initiatives have helped to further Ireland’s global reputation as a premium supplier of food and drinks.
To reserve your place, click here.