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Tag Archives | Customer-centric

Don’t be Customer-centric, be Cynthia-centric

Overcoming the challenges of REALLY understanding your customer

In business, we know that understanding customers is critical to success.  Customer experience will never transcend customer understanding.

The reality is that all of your competitors are reading the same market data that you are.  The key to success is stepping out of the norm of statistics where customers are ‘somebody I sell to’, and instead getting to know them on a very deep and real level, understanding their problems and seeking

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