The need for innovation in business today is a given. But understanding the need and actually being able to innovate are two separate worlds.
Creativity has become the currency of success. What has always worked will work no longer; new, creative solutions are in demand.
We’ve done a little digging and uncovered the Top 20 obstacles to innovation:
- Lack of a systematic innovation process
- Belief that innovation is inherently risky
- Lack of a shared vision, purpose and/or strategy
- Short-term thinking
- Internal process focus rather than external customer focus
- Inadequate understanding of customers
- Focus on successes of the past rather than the challenges of the future
- Unwillingness to acknowledge and learn from past “failures”
- Hierarchy – over-management and review of new ideas
- Addiction to left-brained, analytical thinking
- Absence of user-friendly idea management processes
- Lack of skillful brainstorm facilitation
- No creative thinking training
- Lengthy projects and the fear of wasted time and resources if product fails
- Internal walls – thinking all good ideas come from the C-suite
- Disconnect between company and it’s market
- Companies feel false confidence that they already know the market
- Market Research has been conducted but inadequately processed
- Lack of resources
What if there was a map? A recipe for innovation, per se? Something that you can learn from and apply to your work immediately. Something which has a la carte tools and techniques for you to knit into your current innovation processes.