Innovation Practice Group visit to Silver Hill Foods, 31st August 2017

During 2017 IRDG is continuing its Innovation Practice Group visits to interesting member companies who are keen to share their innovation story. These best practice visits are a great way to network and learn how your fellow IRDG members organise and execute their innovation agendas.

Next up is one of the stars of Ireland’s growing agri-food sector – Silver Hill Foods

About Silver Hill Foods:Silver Hill Foods

Silver Hill Foods is a rapidly growing company that is 70% export led, supplying it’s unique duck to 24 countries worldwide including UAE and Singapore. Plans to further unlock the lucrative markets in Hong Kong, Vietnam, Malaysia and Indonesia, and mitigate the challenge of Brexit, have been realised with the opening of their new €3m state of the art Centre of Excellence facility.

Innovation in Silver Hill:Silver Hill Foods

As a fully integrated food company Silver Hill has innovated every aspect of the business to create and capture value. Based on genetics and breeding, they have developed a quality innovative product that has provided unique access to the market. Their deep understanding of and responsiveness to customers and consumers is driving the market diversification strategy and informing new product development.

With sustainability fast becoming a focal point for customers, Silver Hill has committed to a significant programme adopting innovative measures that have already exceeded targets to minimize waste, conserve natural resources and increase energy efficiency.

What you will learn:

This visit will be of interest to agri-food companies, ICT, engineering, packaging companies servicing the agri-food sector and others with an interest in sustainability and planning for Brexit.

During the course of the visit, Michéal Briody, CEO at Silver Hill Foods & his team will share details on:

  • Managing product innovation to best fit the need of an expanding customer base at home and abroad;
  • Managing rapid growth of the business in international markets;
  • The journey to sustainability and how it has driven innovation in the areas of waste management and energy saving; and
  • Planning ahead to be ‘Brexit Ready’

The visit, which runs from 10.00am to 2.00pm, will also include a tour of the facility and tasting of the #bestduck in the world.


1.5 hrs from Dublin Airport, Silver Hill Farm is located on the N2, 1Km outside the town of Emyvale, Co. Monaghan.  Refer to Google Maps link here.


The Four Seasons in Monaghan Town, http://www.4seasonshotel.ie

Members Booking: