InterTradeIreland

Innovation Lectures & Masterclasses

Professor Oliver Gassmann, Chair of Innovation Management, University of St. Gallen, Switzerland, will be in

  • University College Dublin on 2 & 3 September 2013 and
  • University College Cork on 4 & 5 September 2013

to deliver an innovation lecture and 3 master classes as part of the InterTradeIreland 2013 All-Island Innovation Programme which may be of interest to you. http://www.intertradeireland.com/all-island-innovation-programme/

Professor Gassmann has been Professor of technology and innovation management at the University of St. Gallen (HSG), Switzerland since 2002. He is managing director of the Institute of Technology Management, the largest institute at HSG. Between 1996 and 2002 he worked for Schindler and led its corporate research as Vice-President, Technology Management.

All island innovation

Innovation Lecture: Secrets of Innovation and the €100 million Question

DUBLIN Date: Monday 2 September 2013, 6:15 pm (refreshments from 5:45 pm) UCD William Jefferson Clinton Auditorium, UCD, Belfield, Dublin 4.
CORK Date: Wednesday 4 September 2013, 6:30 pm (networking event from 6:00 pm) Boole 2, UCC
Overview: Innovation is important, but many innovations fail. The key reasons for such failures include over-engineering, mistiming or inadequate business models. In this innovation lecture Professor Gassmann will explain how companies can successfully leverage innovation, using real-world examples from companies such as 3M, Apple, Dell and Nestlé.  He will outline key innovation success factors and explain how companies and organisations can out-innovate their competitors. He will also demonstrate how cross-industry learnings are one of the strongest drivers for innovation. According to Professor Gassmann companies have to rethink and revolutionise their industry and market by creative imitation, as 90% of all business model revolutions have been re-combinations of existing ideas, concepts and technologies.

Master Class 1: Leading the Innovation Process: from Ideas to Market Success

DUBLIN Date: Monday 2 September 2013, 9:30 am – 11:30 am Seminar Room 0.23, NovaUCD, Belfield Innovation Park, UCD, Belfield, Dublin 4
CORK Date: Wednesday 4 September 2013, 10:00 am – 12:00 am O’Rahilly Building 255, UCC
Overview: Innovation is important, but many innovations fail. This master class addresses this fact and the success factors in the management of the innovation process. Based on examples and an in-depth case study the participants will learn how to avoid the vicious circle of innovation failure.

Master Class 2: Open up your Innovation: the Power of Customers and Community as an Engine of Innovation

DUBLIN Date: Monday 2 September 2013, 2 pm – 4 pm, Seminar Room 0.23, NovaUCD, Belfield Innovation Park, UCD, Belfield, Dublin 4
CORK Date: Wednesday 4 September 2013, 2 pm – 4 pm O’Rahilly Building 255, UCC
Overview: Innovators and politicians call for more money to go into research and development. But a higher budget is no guarantee for innovation. It is more important how you use customers, suppliers and the intelligent people outside of the firm for leveraging a firm’s own innovation rate. There is a paradigm shift from ‘the lab is our world’ towards ‘the world is our lab’ (Chesbrough). Based on many years of cooperation in the open innovation field with industry, success factors in the implementation of open innovation will be identified during this master class.

Master Class 3: Revolutionise your Industry: the Magic Patterns

DUBLIN Date: Tuesday 3 September 2013, 9:30 am – 11:30 am, Seminar Room 0.23, NovaUCD, Belfield Innovation Park, UCD, Belfield, Dublin 4
CORK Date: Thursday 5 September 2013, 10:00 am – 12:00 am O’Rahilly Building 255, UCC
Overview: Europe’s companies are world class in technological innovation but lousy in business model innovation. A successful business model needs to create value and capture value. 90% of all business revolutions are based on the same 55 patterns of business models. Most revolutions in the last 25 years have been done by using the same principles. This master class will address these principles and participants will work in groups on a new business model for a selected industry.

For further details and to register:
UCD: http://www.ucd.ie/innovation/newsevents/events/2013/september/innovationlecture-gassmann/name,175966,en.html
UCC: http://www.ucc.ie/en/mgt/upcomingevents/fullstory-308703-en.html
Please feel free to share this invitation with colleagues or friends who may be interested in attending.

Mary

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