Design is a key driver of business success and is “the only way that companies can stand out from the crowd”, according to a report by management consultancy McKinsey and Company.
McKinsey’s 2018 report says that “While design was once largely thought of as a way of making products more attractive, it is now a way of thinking: a creative process driven by the desire to better understand and meet consumer needs”.
Design Thinking is a proven growth enabler for organisations. The design thinking mindset, it’s methods and processes help companies to discover, develop and deliver breakthroughs that are distinctive and differentiating. For R,D&I performing companies of all sectors it is an increasingly valuable knowledge set, and has been yielding great benefits to companies who are practicing it.
IRDG has been championing the value of design thinking amongst the business innovation community for many years and we host training programmes, workshops, special interest groups and conferences on the subject. Our introductory programme is designed with business teams in mind, who will work on a business project over the 4 days so there are real tangible outputs at the end. Our next programme begins on 3rd March 2020, and is now open for bookings.
♦ Do you have Barriers to Growth in your Organisation? Can you identify an Innovation Challenge, Problem or Wasted Opportunity
Choose one of these in your business that would make a real difference for you if it was resolved/actioned. Design Thinking can be applied to a product, process, service or strategic need. Bring this project to the 4-day programme.
♦ Assemble a Cross Disciplinary Team
Bring together a cross-disciplinary team of 3 or 4 employees who are mandated to come up with a validated concept around your project over the period of the programme. Include people from Technical, Finance, Marketing, Operations or HR etc.
♦ Send team on IRDG’s Design Thinking Programme
This team participates in IRDG’s Design Thinking Programme, over 4 days, based around your project, featuring a 2-day residential start to get immersed in design thinking and understand the concept.
- Introduction to Design Thinking, Visualisation, Getting started, Design Research methods, Techniques for identifying needs and insights.
- Research findings, Synthesising insights, Reframing the vision, Ideation and creative idea generation, Creating concept boards, Assumption mapping, Prototyping and iterations, Business case.
- Project presentations and discussions, Peer review and key takeaways.
(Individuals can also participate, but must be grouped with other individuals in order to complete a case study project assigned by the facilitators for the purposes of learning the tools and techniques of design thinking).
♦ Programme Dates – Spring 2020
- Days 1 & 2 – 3rd & 4th March
- Days 3 – 31st March
- Day 4 – 22nd April
- €850 per person – members’ rate. This includes all course tuition, materials, refreshments and overnight accommodation on 3rd March at Killashee.
For more information, contact Mary Byrne at email@example.com or 087-6501215