The Mindset, Techniques & Vocabulary of Design Thinking by Jeanne Liedtka

DESIGN THINKING FOR BUSINESS GROWTH

2 SEPARATE SESSIONS OVER 2 DAYS

Demystifying Design Thinking and Solving Business Problems with Design Thinking

Suited to both Public & Private Sector - CEOs and GMs, Leaders & practitioners in Marketing, Technical, Innovation & Research

Design thinking is a highly practical, systematic, yet creative, approach to solving business problems. This approach has become a necessary component of successful business practice helping leaders turn abstract concepts into everyday tools that grow business while minimising risk.

Exemplified by Apple and the success of its elegant products and cultivated by high profile design firms such as IDEO, Design Thinking unlocks creative right brain capabilities to solve a range of problems. It is already paying huge dividends, with companies such as SAP, Dell, Fáilte Ireland, Medtronic, Kerry and IBM among those leading the way with this user-centred, design-led innovation approach.

IRDG is privileged to host JEANNE LIEDTKA, INTERNATIONAL THOUGHT-LEADER, pioneer AND PROLIFIC AUTHOR ON DESIGN THINKING FROM DARDEN BUSINESS SCHOOL, UNIVERSITY OF VIRGINIA, USA

JEANNE LIEDTKA IN ACTION

Ideas to Action: Design Thinking

JEANNE LIEDTKA On Designing for Growth

Solving Problems with Design Thinking

PURCHASE YOUR TICKETS

Monday, 18th May, 2015: 2.30 – 6.30pm

Unpack the mysterious connection between Design and Growth. An afternoon with Prof. Jeanne Liedtka understanding the value of Design Thinking, how you can apply it, and how to embed it within your business. Jeanne will share case studies from businesses she has worked with across a wide variety of sectors.

Tuesday, 19th May, 2015: 9.30 – 3.30pm

Understand in a straight-forward way how to exploit Design Thinking’s exciting potential. A detailed and practical session understanding Prof. Jeanne Liedtka’s tools and techniques and how to apply them to improve problem solving & innovation.

Supported by Design Innovation Maynooth