DESIGN THINKING FOR BUSINESS GROWTH
2 SEPARATE SESSIONS OVER 2 DAYS
Demystifying Design Thinking and Solving Business Problems with Design Thinking
Suited to both Public & Private Sector - CEOs and GMs, Leaders & practitioners in Marketing, Technical, Innovation & Research
Design thinking is a highly practical, systematic, yet creative, approach to solving business problems. This approach has become a necessary component of successful business practice helping leaders turn abstract concepts into everyday tools that grow business while minimising risk.
Exemplified by Apple and the success of its elegant products and cultivated by high profile design firms such as IDEO, Design Thinking unlocks creative right brain capabilities to solve a range of problems. It is already paying huge dividends, with companies such as SAP, Dell, Fáilte Ireland, Medtronic, Kerry and IBM among those leading the way with this user-centred, design-led innovation approach.
IRDG is privileged to host JEANNE LIEDTKA, INTERNATIONAL THOUGHT-LEADER, pioneer AND PROLIFIC AUTHOR ON DESIGN THINKING FROM DARDEN BUSINESS SCHOOL, UNIVERSITY OF VIRGINIA, USA
JEANNE LIEDTKA IN ACTION
Ideas to Action: Design Thinking
JEANNE LIEDTKA On Designing for Growth
Solving Problems with Design Thinking
PURCHASE YOUR TICKETS
Monday, 18th May, 2015: 2.30 – 6.30pm
Tuesday, 19th May, 2015: 9.30 – 3.30pm
Supported by Design Innovation Maynooth