As competition in the global economy intensifies, excellence in new product development has become a mandate. Processes and methods that enable organizational learning, eliminate waste and enhance value creation have spread to virtually every aspect of the business enterprise… except for one. New Product Development. New Product Development faces unique challenges and differs from other business processes.
Unique Challenges of New Product Development
- It’s not a recurring process
Each new development project is distinct, at least in some respects. Adding …